{
  "slug": "samba-tv",
  "name": "Samba TV",
  "description": "Samba TV is a global leader in omniscreen advertising and analytics, providing first-party data from smart TVs to measure and understand cross-screen viewership, ad exposure, and consumer behavior. They offer solutions for audience targeting, media planning, measurement, and attribution across linear and streaming TV.",
  "url": "https://optimly.ai/brand/samba-tv",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://sambatv.co/",
  "baiScore": 53,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Ad Tech",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-06-30T15:05:12.650Z",
  "verifiedVitals": {
    "website": "https://www.samba.tv",
    "founded": "2011",
    "headquarters": "San Francisco, CA",
    "pricing_model": "Subscription-based licensing for data and platforms, often with usage-based or campaign-specific fees for services.",
    "core_products": "Omniscreen measurement, audience targeting, media planning and optimization, attribution, real-time TV data insights.",
    "key_differentiator": "Proprietary first-party Automatic Content Recognition (ACR) data from a large global footprint of smart TVs, offering deterministic, granular, and real-time insights into TV viewership across linear and streaming, enabling effective cross-screen advertising and measurement.",
    "target_markets": "Advertisers, advertising agencies, broadcasters, content owners, publishers, brands.",
    "employee_count": "201-500 (estimate based on public data)",
    "funding_stage": "Late-stage venture / Private Equity backed",
    "subcategory": "TV Data & Measurement"
  },
  "intentTags": {
    "problemIntents": [
      "Accurate TV ad measurement",
      "Cross-screen audience targeting",
      "Attribution for TV campaigns",
      "Understanding TV viewership behavior",
      "Optimizing media spend"
    ],
    "solutionIntents": [
      "Smart TV data analytics",
      "Omniscreen advertising platform",
      "Real-time TV insights",
      "Deterministic ID matching",
      "Campaign performance measurement"
    ],
    "evaluationIntents": [
      "Samba TV reviews",
      "Samba TV vs Nielsen",
      "Samba TV pricing",
      "Samba TV case studies",
      "Samba TV data accuracy"
    ]
  },
  "timestamp": 1783946421281
}