# Samba TV
> Samba TV is a global leader in omniscreen advertising and analytics, providing first-party data from smart TVs to measure and understand cross-screen viewership, ad exposure, and consumer behavior. They offer solutions for audience targeting, media planning, measurement, and attribution across linear and streaming TV.
- URL: https://optimly.ai/brand/samba-tv
- Logo: https://logo.clearbit.com/https://sambatv.co/
- Slug: samba-tv
- BAI Score: 53/100
- Archetype: Incumbent
- Category: Ad Tech
- Last Analyzed: June 30, 2026
## Buyer Intent Signals
Problems: Accurate TV ad measurement | Cross-screen audience targeting | Attribution for TV campaigns | Understanding TV viewership behavior | Optimizing media spend
Solutions: Smart TV data analytics | Omniscreen advertising platform | Real-time TV insights | Deterministic ID matching | Campaign performance measurement
Comparisons: Samba TV reviews | Samba TV vs Nielsen | Samba TV pricing | Samba TV case studies | Samba TV data accuracy
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## Full Details / RAG Data
### Overview
Samba TV is listed in the AI Directory.
Samba TV is a global leader in omniscreen advertising and analytics, providing first-party data from smart TVs to measure and understand cross-screen viewership, ad exposure, and consumer behavior. They offer solutions for audience targeting, media planning, measurement, and attribution across linear and streaming TV.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Samba TV |
| Slug         | samba-tv |
| URL          | https://optimly.ai/brand/samba-tv |
| Logo         | https://logo.clearbit.com/https://sambatv.co/ |
| BAI Score    | 53/100 |
| Archetype    | Incumbent |
| Category     | Ad Tech |
| Last Analyzed | June 30, 2026 |
| Last Updated | 2026-07-13T12:40:21.281Z |
### Verified Facts
- Founded: 2011
- Headquarters: San Francisco, CA
### Buyer Intent Signals
#### Problems this brand solves
- Accurate TV ad measurement
- Cross-screen audience targeting
- Attribution for TV campaigns
- Understanding TV viewership behavior
- Optimizing media spend
#### Buyers search for
- Smart TV data analytics
- Omniscreen advertising platform
- Real-time TV insights
- Deterministic ID matching
- Campaign performance measurement
#### Buyers compare
- Samba TV reviews
- Samba TV vs Nielsen
- Samba TV pricing
- Samba TV case studies
- Samba TV data accuracy
### Links
- Canonical page: https://optimly.ai/brand/samba-tv
- JSON endpoint: /brand/samba-tv.json
- LLMs.txt: /brand/samba-tv/llms.txt