# Samba TV
> Samba TV is a global leader in omniscreen advertising and analytics, providing first-party data from smart TVs to measure and understand cross-screen viewership, ad exposure, and consumer behavior. They offer solutions for audience targeting, media planning, measurement, and attribution across linear and streaming TV.
- URL: https://optimly.ai/brand/samba-tv
- Logo: https://logo.clearbit.com/https://sambatv.co/
- Slug: samba-tv
- BAI Score: 53/100
- Archetype: Incumbent
- Category: Ad Tech
- Last Analyzed: June 30, 2026
## Buyer Intent Signals
Problems: Accurate TV ad measurement | Cross-screen audience targeting | Attribution for TV campaigns | Understanding TV viewership behavior | Optimizing media spend
Solutions: Smart TV data analytics | Omniscreen advertising platform | Real-time TV insights | Deterministic ID matching | Campaign performance measurement
Comparisons: Samba TV reviews | Samba TV vs Nielsen | Samba TV pricing | Samba TV case studies | Samba TV data accuracy