{"name":"San Diego County Credit Union","domain":"sdccu.com","url":"https://optimly.ai/brand/san-diego-county-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"San Diego County Credit Union (SDCCU) is a not-for-profit, member-owned credit union and locally-owned financial institution serving Southern California.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"description","label":"Description","shape":"text","content":"SDCCU provides banking, lending, credit card, investment and financial education services through online and mobile banking, 39 branches and more than 30,000 surcharge-free ATMs. It serves over 404,000 members and is open to people living or working in designated Southern California counties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put people first, provide for members' financial needs, and support the communities of Southern California through financial products, education, volunteerism and philanthropy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Teresa Campbell, President & CEO. Board leadership includes Christopher Hart, Board Chair; Ken Van Riper, Vice Chair; and Shirley Jackson, Secretary/Treasurer. The board is made up of volunteer members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sdccu.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, community-focused, approachable and service-oriented, with an emphasis on financial confidence and member benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1938","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Not-for-profit credit union wholly owned and operated by its members; it does not issue stock or pay dividends to outside stockholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible banking, borrowing, saving, investing and financial education services while offering an alternative to large banks, including competitive rates, lower fees and local support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Consumer and business banking\nChecking, savings, money market, certificate and retirement accounts\nOnline and mobile banking\nConsumer, mortgage, home equity and auto lending\nVisa credit cards\nInvestment services and financial planning\nFinancial education and wellness programs\nBranch and surcharge-free ATM access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Free checking accounts\nSavings accounts\nMoney market accounts\nCertificate accounts\nIRA and retirement accounts\nOnline and mobile banking\nAuto loans\nHome loan mortgages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site promotes competitive and low rates, zero hidden fees, no closing costs on loans, and member benefits including lower loan rates, higher dividends on deposits or lower fees. Displayed rates include auto loans as low as 4.89% APR, credit cards as low as 14.49% variable APR, and certificates as high as 3.25% APY; rates are subject to change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services; credit unions and consumer banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Over 404,000 members, including consumers and businesses in Southern California.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People living or working in Imperial, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara or Ventura counties; immediate family or household members of SDCCU members; Financial Fitness Association members; and businesses seeking banking or commercial lending services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday checking, savings and payments\nOnline and mobile account management\nBuying or refinancing a vehicle\nBuying a home or accessing home equity\nPersonal borrowing\nCredit card use\nSaving through certificates and retirement accounts\nInvestment and financial planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking through online, mobile and in-person channels\nCompetitive borrowing and deposit rates\nPotentially lower fees and no hidden fees\nSupport for home, auto, personal and business financing\nFinancial education and improved financial wellness\nConvenient access through 39 branches and more than 30,000 surcharge-free ATMs\nMember-owned financial benefits, including earnings returned through rates or fees\nSupport for local communities and nonprofit causes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sdccu.com","updated_at":"2026-11-07T20:42:29.800864+00:00"}]}],"last_refreshed_at":"2026-11-07T20:42:29.853495+00:00","last_changed_at":"2026-11-07T20:42:29.864811+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2e3da55f-fe01-4322-8f2d-2e07a73ed818"}