# San Diego County Credit Union > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/san-diego-county-credit-union - **Dataset:** https://optimly.ai/brand/san-diego-county-credit-union.json - **Markdown:** https://optimly.ai/brand/san-diego-county-credit-union/llms.txt - **Official website:** https://sdccu.com - **Slug:** san-diego-county-credit-union - **Categories:** fintech-financial-services ## Overview - **Tagline:** San Diego County Credit Union (SDCCU) is a not-for-profit, member-owned credit union and locally-owned financial institution serving Southern California. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Description:** SDCCU provides banking, lending, credit card, investment and financial education services through online and mobile banking, 39 branches and more than 30,000 surcharge-free ATMs. It serves over 404,000 members and is open to people living or working in designated Southern California counties. Source: Brand's website (https://sdccu.com) · 2026-11-07 ## Identity - **Mission:** To put people first, provide for members' financial needs, and support the communities of Southern California through financial products, education, volunteerism and philanthropy. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Founders & leadership:** Teresa Campbell, President & CEO. Board leadership includes Christopher Hart, Board Chair; Ken Van Riper, Vice Chair; and Shirley Jackson, Secretary/Treasurer. The board is made up of volunteer members. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Website:** https://sdccu.com Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Voice & tone:** Friendly, community-focused, approachable and service-oriented, with an emphasis on financial confidence and member benefits. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Founded:** 1938 Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Parent ownership:** Not-for-profit credit union wholly owned and operated by its members; it does not issue stock or pay dividends to outside stockholders. Source: Brand's website (https://sdccu.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides accessible banking, borrowing, saving, investing and financial education services while offering an alternative to large banks, including competitive rates, lower fees and local support. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Core capabilities:** - Consumer and business banking - Checking, savings, money market, certificate and retirement accounts - Online and mobile banking - Consumer, mortgage, home equity and auto lending - Visa credit cards - Investment services and financial planning - Financial education and wellness programs - Branch and surcharge-free ATM access Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Products / SKUs:** - Free checking accounts - Savings accounts - Money market accounts - Certificate accounts - IRA and retirement accounts - Online and mobile banking - Auto loans - Home loan mortgages Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Pricing:** The site promotes competitive and low rates, zero hidden fees, no closing costs on loans, and member benefits including lower loan rates, higher dividends on deposits or lower fees. Displayed rates include auto loans as low as 4.89% APR, credit cards as low as 14.49% variable APR, and certificates as high as 3.25% APY; rates are subject to change. Source: Brand's website (https://sdccu.com) · 2026-11-07 ## Audience - **Target industry:** Financial services; credit unions and consumer banking. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Customer base:** Over 404,000 members, including consumers and businesses in Southern California. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Ideal customer profile:** People living or working in Imperial, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara or Ventura counties; immediate family or household members of SDCCU members; Financial Fitness Association members; and businesses seeking banking or commercial lending services. Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Use cases:** - Everyday checking, savings and payments - Online and mobile account management - Buying or refinancing a vehicle - Buying a home or accessing home equity - Personal borrowing - Credit card use - Saving through certificates and retirement accounts - Investment and financial planning Source: Brand's website (https://sdccu.com) · 2026-11-07 - **Customer outcomes:** - Access to banking through online, mobile and in-person channels - Competitive borrowing and deposit rates - Potentially lower fees and no hidden fees - Support for home, auto, personal and business financing - Financial education and improved financial wellness - Convenient access through 39 branches and more than 30,000 surcharge-free ATMs - Member-owned financial benefits, including earnings returned through rates or fees - Support for local communities and nonprofit causes Source: Brand's website (https://sdccu.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.