{"name":"Sandman Hotel Group","domain":"sandmanhotels.com","url":"https://optimly.ai/brand/sandman-hotel-group","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sandman Hotel Group is a hotel group offering Sandman Hotels, Inns, Suites, and premium Signature locations across Canada, the United States, and the United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sandman Hotel Group provides hotel accommodation in over 55 destinations across Canada, the US, and the UK, with spacious suites, family-friendly pools, on-site restaurants, pet-friendly stays, and a free RSVP Rewards loyalty program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://sandmanhotels.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, travel-oriented, comfort-focused, and value-conscious, with an emphasis on Canadian hospitality and creating memorable stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient, comfortable accommodation for business and leisure travelers across multiple destinations, with booking, loyalty rewards, and stay offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel and suite accommodation\nOnline hotel reservations and booking management\nMulti-destination lodging across Canada, the US, and the UK\nFamily-friendly amenities and pools\nOn-site restaurants\nPet-friendly accommodation\nHotel loyalty rewards through RSVP Rewards\nPromotional hotel packages and special offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Sandman Hotels\nSandman Inns\nSandman Suites\nSandman Signature hotels\nRSVP Rewards loyalty program\nBed & Breakfast package\nStay More, Save More offer\nWeekend Best offer","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Rates vary by hotel and booking. Featured properties display rates from $88.92 to $219.00.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Business and leisure travelers, families, guests seeking suites or hotel accommodation, and travelers with pets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking comfortable hotel, inn, suite, or premium hotel accommodation across destinations in Canada, the United States, and the United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking accommodation for business travel\nBooking leisure and vacation stays\nStaying in spacious suites\nFamily travel with access to family-friendly pools\nTraveling with pets\nBooking multi-night stays with savings\nBooking weekend stays\nBooking stays that include breakfast","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to hotel accommodation in over 55 destinations\nComfortable stays with Canadian hospitality\nPotential savings through hotel offers and RSVP Rewards\nConvenient breakfast-inclusive stays\nAccess to family-friendly amenities\nAbility to bring furry friends to Sandman Hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sandmanhotels.com","updated_at":"2026-11-07T05:26:26.926841+00:00"}]}],"last_refreshed_at":"2026-11-07T05:26:27.219841+00:00","last_changed_at":"2026-11-07T05:26:27.322751+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=31b5dae6-f5b1-4995-9b8e-b305f5ed731d"}