{"name":"Sanrio Puroland","domain":"puroland.jp","url":"https://optimly.ai/brand/sanrio-puroland","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"An entertainment destination offering parades and shows, character greetings, rides and amusement, merchandise, and food and restaurants.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sanrio Puroland provides character-focused entertainment including parades, shows, character photo opportunities, rides, amusement experiences, original goods, shops, food, restaurants, and limited-time events and campaigns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide unforgettable memories, moving experiences, and happy time with characters so that time spent at Puroland becomes an important memory for visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://puroland.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, celebratory, character-focused, and inviting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides visitors with an immersive destination for entertainment, character experiences, amusement, shopping, dining, and special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Parades and shows\nCharacter greetings and photo opportunities\nRides and amusement experiences\nCharacter merchandise and shopping\nFood and restaurant experiences\nLimited-time events and campaigns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Parades and shows\nCharacter greetings\nRides and amusement\nOriginal goods and shops\nFood and restaurants\nSpecial events and campaigns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and amusement parks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Visitors, including people visiting Sanrio Puroland for the first time or returning after a long absence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attend parades and shows\nMeet characters and take photos\nEnjoy rides and amusement attractions\nPurchase original Puroland goods\nEat food and desserts at restaurants\nAttend limited-time events and campaigns\nCelebrate character birthdays","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Unforgettable memories\nMoving experiences\nHappy time with characters\nEnjoyment of parades, shows, rides, shopping, and dining","source_type":"1p_website","source_label":"Brand's website","source_url":"https://puroland.jp","updated_at":"2026-11-08T02:16:07.041754+00:00"}]}],"last_refreshed_at":"2026-11-08T02:16:07.048762+00:00","last_changed_at":"2026-11-08T02:16:07.054388+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5dc9f213-7cc2-4ae6-b21e-92635799f775"}