{
  "slug": "santa-maria-novella",
  "name": "Santa Maria Novella",
  "description": "Santa Maria Novella is a historic Italian brand originating in Florence in 1221, renowned for its luxury fragrances, artisanal skincare, body care, and home products, blending traditional formulations with natural ingredients.",
  "url": "https://optimly.ai/brand/santa-maria-novella",
  "websiteUrl": "https://smnovella.com/",
  "logoUrl": "https://logo.clearbit.com/smnovella.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Fragrances",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:30.436Z",
  "verifiedVitals": {
    "website": "https://smnovella.com",
    "category": "Perfumery, cosmetics, herbal products, personal care, skincare, home fragrances, liqueurs.",
    "what_it_does": "Officina Profumo-Farmaceutica di Santa Maria Novella manufactures and sells a wide range of products including perfumes, cosmetics, skincare, body care, home fragrances (such as potpourri, candles, and diffusers), and herbal products, including some liqueurs and traditional preparations. The company's origins trace back to Dominican friars in Florence who began cultivating medicinal herbs in 1221.",
    "core_product": "Fragrances (Eau de Parfum, Eau de Cologne, Aromatic Waters), skincare (e.g., Idralia, Acqua di Rose lines), body care, and home products (e.g., potpourri, candles).",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually with prices ranging from approximately €17 for soaps to €245 for some perfumes."
    },
    "parent_ownership": "Italmobiliare, an Italian investment firm, acquired 100% ownership of Officina Profumo-Farmaceutica di Santa Maria Novella by October 2021."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787469852617
}