# Santa Maria Novella > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 23, 2026. > Santa Maria Novella is a historic Italian brand originating in Florence in 1221, renowned for its luxury fragrances, artisanal skincare, body care, and home products, blending traditional formulations with natural ingredients. - Business Profile: https://optimly.ai/brand/santa-maria-novella - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://smnovella.com/ - Logo: https://logo.clearbit.com/smnovella.com - Slug: santa-maria-novella - Category: Fragrances - Last Analyzed: August 23, 2026