{"name":"Santa's Village","domain":"santasvillage.com","url":"https://optimly.ai/brand/santa-s-village","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-oriented Christmas-themed amusement park in Jefferson, New Hampshire.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"description","label":"Description","shape":"text","content":"Santa’s Village is a Christmas-themed family theme park offering rides, attractions, entertainment, dining, shopping, a water park, seasonal events, and visits with Santa and reindeer. The park operates seasonally from spring through the end of the year.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide “Pure Joy, Family Style!” through family-focused rides, attractions, entertainment, and seasonal experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://santasvillage.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Joyful, playful, family-oriented, and holiday-themed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Jefferson, New Hampshire, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides family-friendly recreation and entertainment, including rides, shows, dining, shopping, water activities, and seasonal holiday events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Family amusement park rides and attractions\nWater park attractions and interactive play areas\nIndoor theater and live or multimedia shows\nSeasonal events including Christmastime, Holly Jolly Halloween, FEASTival, and a New Year’s Eve party\nVisits and photo opportunities with Santa and reindeer\nOn-site dining and refreshments\nGift shops, personalized merchandise, crafts, and souvenirs\nOnline, date-specific admission ticketing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Date-specific admission tickets\nSeason passes\nFamily rides and attractions\nPolar Theater shows\nWater park experiences\nSeasonal events\nDining and refreshments\nGifts, souvenirs, and personalized merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site states that 2027 May–October full-day tickets are $52 for ages 4–61 and $48 for ages 62+ or military members with ID, including a $1 processing fee. 2027 FEASTival full-day event tickets are listed at $69 for ages 13+ and $59 for ages 4–12, including a $1 processing fee. Holly Jolly Halloween tickets are listed at $52 for ages 4–61 and $48 for ages 62+ or military members with ID, including a $1 processing fee. Tickets are date-specific, sold online only, and attendance is limited. The New Year’s Eve admission includes food, soft drinks, rides, festivities, and fireworks; the site does not state a price for that event.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Amusement parks, theme parks, family entertainment, and seasonal attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, children, parents, grandparents, military members, and visitors of all ages seeking family-friendly attractions and holiday experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children seeking a non-extreme, Christmas-themed amusement park experience in New England, including visitors interested in seasonal events, rides, water activities, and holiday entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Planning a family day at a theme park\nEnjoying child- and family-friendly rides without extreme thrill rides\nVisiting Santa and seeing live reindeer\nAttending Christmastime holiday events\nCelebrating New Year’s Eve with rides, food, festivities, and fireworks\nEnjoying water attractions and splash areas during warmer weather\nWatching indoor theater and outdoor light shows\nShopping for gifts, souvenirs, personalized items, and crafts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A family-friendly day of rides, attractions, and entertainment\nA seasonal Christmas and holiday experience\nOpportunities to meet Santa and see reindeer\nAccess to dining, shopping, water activities, and shows in one park\nMemorable photos, souvenirs, and personalized gifts\nA non-extreme amusement park experience designed for children and parents","source_type":"1p_website","source_label":"Brand's website","source_url":"https://santasvillage.com","updated_at":"2026-11-07T07:17:12.181470+00:00"}]}],"last_refreshed_at":"2026-11-07T07:17:12.194480+00:00","last_changed_at":"2026-11-07T07:17:12.205722+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3c6562e1-176c-4695-a094-2994be44df6a"}