{"name":"Sarinah","domain":"sarinah.co.id","url":"https://optimly.ai/brand/sarinah","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"PT Sarinah is an Indonesian state-owned retail and trading company that promotes Indonesian creative industries, cultural products, and MSMEs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sarinah is an Indonesian state-owned enterprise established in 1962. It operates in retail and trade, providing a platform for Indonesian creative-industry practitioners and promoting domestic products to Indonesian and international audiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To become Indonesia’s leading cultural experience center, supporting the growth of Indonesian work and skills through commerce, creativity, and inclusive experiences. Sarinah aims to curate and showcase Indonesian culture, empower culture-based businesses and MSMEs, promote inclusive economic participation, foster cultural dialogue and sustainability, and expand the global presence of Indonesian culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sarinah.co.id","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cultural, inclusive, patriotic, and corporate.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1962; established on August 17, 1962.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Sarinah Building, Jl. M. H. Thamrin, Jakarta, Indonesia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"State-owned enterprise (BUMN/SOE); under the holding of PT Aviasi Wisata Indonesia (Persero), also known as InJourney.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides market access, promotion, retail distribution, business facilitation, and international exposure for Indonesian creative-industry businesses, MSMEs, artisans, and local brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Modern retail and department-store operations\nCuration and promotion of Indonesian cultural products\nBusiness facilitation and business matching for sellers and buyers\nExport and import trading\nProperty and hospitality management\nSupport for MSMEs, artisans, and local brands\nCultural events, exhibitions, and community activities\nCorporate social and environmental responsibility programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Indonesian traditional fabrics and wastra\nCulinary products\nFashion and apparel\nHealth and wellness products\nSupermarket products\nFurniture\nHerbal products\nArtworks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, trading, creative industries, cultural commerce, property, hospitality, and tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Indonesian shoppers, foreign tourists, international buyers, local brands, artisans, MSMEs, and creative-industry practitioners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Indonesian MSMEs, artisans, local brands, creative businesses, and buyers seeking Indonesian cultural and domestic products, including international buyers and export-market partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Retailing Indonesian cultural and domestic products\nPromoting and distributing MSME and local-brand products\nConnecting Indonesian sellers with domestic and international buyers\nExporting and importing commodities, furniture, and other products\nHosting cultural performances, exhibitions, and community events\nManaging retail properties and hospitality-related businesses\nProviding MSME mentoring and capacity-building programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater visibility and market access for Indonesian products and creative businesses\nExpanded domestic and international sales opportunities for MSMEs and local brands\nPromotion and preservation of Indonesian cultural heritage\nBusiness connections between sellers and buyers, especially for export markets\nSupport for inclusive economic participation by women, Indigenous communities, and regional artisans\nDevelopment of sustainable tourism destinations and local businesses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sarinah.co.id","updated_at":"2026-11-07T05:40:42.803748+00:00"}]}],"last_refreshed_at":"2026-11-07T05:40:42.820209+00:00","last_changed_at":"2026-11-07T05:40:42.830150+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c4e21705-57aa-47f2-8556-73a4f672b2c1"}