# SASB (Sustainability Accounting Standards Board) > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > SASB developed and maintained industry-specific sustainability accounting standards that guide the disclosure of financially material ESG information by companies to investors. In 2022, SASB merged with the IFRS Foundation, and its standards now serve as the basis for the International Sustainability Standards Board (ISSB) Standards. - Business Profile: https://optimly.ai/brand/sasb-sustainability-accounting-standards-board - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://navigator.sasb.ifrs.org/ - Logo: https://logo.clearbit.com/navigator.sasb.ifrs.org - Slug: sasb-sustainability-accounting-standards-board - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: ESG & Sustainability - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Proprietary ESG Frameworks: Companies develop their own idiosyncratic sustainability metrics and reporting methodologies, leading to inconsistent, incomparable data that is difficult for AI to analyze | Lack of Standardized Disclosure: Without a widely accepted framework like SASB, companies would lack clear guidance for disclosing financially material sustainability information, hindering investor d Solutions: SASB standards | sustainability accounting standards board | SASB IFRS merger | General ESG Rating Providers: Reliance on third-party ESG rating agencies that use their own methodologies to assess company performance, potentially lacking the granularity or financial materiality f