{"name":"Saudi Awwal Bank","domain":"sab.com","url":"https://optimly.ai/brand/saudi-awwal-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Saudi Awwal Bank (SAB) is a Saudi financial institution providing integrated personal, corporate, institutional, investment, private banking and treasury services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"description","label":"Description","shape":"text","content":"Saudi Awwal Bank is one of the largest banks in the Kingdom and a leading corporate and institutional international bank in Saudi Arabia. It offers integrated financial and banking services and is a licensed institution regulated by the Saudi Central Bank and a partner of the HSBC Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To bring a world of financial opportunities to an ambitious Kingdom and support Saudi Arabia’s economic growth and social development.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Tony Cripps serves as Managing Director and CEO. Executive leadership also includes officers responsible for Wealth & Personal Banking, Corporate and Institutional Banking, Treasury and Investment, Risk, Innovation, Operations, Strategy, Finance, Information Technology, Legal, Compliance, Governance and Corporate Affairs, and Human Resources. Lubna Olayan is Board Chair and Non-Executive Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sab.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, aspirational, customer-focused and focused on financial opportunity, transformation and excellence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The bank traces its origins in Saudi Arabia to more than 90 years ago. It legally became Saudi Awwal Bank following the merger with Alawwal Bank on 14 March 2021.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Riyadh, Kingdom of Saudi Arabia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Saudi Awwal Bank is a partner of the HSBC Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides integrated financial and banking solutions for personal, corporate, institutional, investment and private banking needs, including financing, payments, money transfers, wealth management and treasury services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Corporate and institutional banking\nWealth and personal banking\nInvestment banking\nPrivate banking\nTreasury services\nTrade finance\nForeign exchange\nEquity and debt wholesale banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal and current accounts\nCredit cards\nHome finance\nPersonal finance\nPayments and money transfers\nWealth management solutions\nCorporate banking services\nInstitutional banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Specific pricing is not provided. The website includes indicative personal and home finance calculators and links to a schedule of bank charges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, Saudi nationals and expatriates, corporate and institutional clients, private banking and wealth management clients, investors, and shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households seeking banking, cards, financing, payments or wealth management in Saudi Arabia, together with corporate and institutional organizations requiring banking, treasury, trade finance, foreign exchange, investment or wholesale banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a bank account online\nApplying for personal finance\nApplying for home finance\nUsing credit cards for purchases and rewards\nPaying large-value transactions through instalments\nMaking domestic and international money transfers\nManaging wealth and investments\nAccessing corporate and institutional banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Open an account online instantly and easily\nSave time and effort through digital banking\nTransfer money anywhere in the world instantly\nEarn credit card rewards and access card benefits\nPay large-value transactions in equal and affordable instalments\nAccess financing for ready homes, self-construction, land purchase, off-plan properties or home equity\nAccess financial solutions tailored to personal needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sab.com","updated_at":"2026-11-08T01:59:47.758013+00:00"}]}],"last_refreshed_at":"2026-11-08T01:59:47.765527+00:00","last_changed_at":"2026-11-08T01:59:47.772068+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0a05f85f-e427-4b0d-bcc2-c6cb515f4d33"}