{"name":"Saxo","domain":"home.saxo","url":"https://optimly.ai/brand/saxo","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Saxo is a Danish, regulated multi-asset investment platform and bank providing online trading and investing access to global financial markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in Copenhagen in 1992, Saxo provides regulated access to more than 71,000 financial instruments through SaxoInvestor and SaxoTrader. It serves more than 1.5 million clients globally and is headquartered in Denmark.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help more people become informed, engaged and empowered investors—to Be Invested—by combining access to financial markets with tools, insights and education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Daniel Belfer, CEO; Kim Fournais, founder and Chairman of the Board of Directors; Henrik Juel Villberg, Deputy CEO; Mads Dorf Petersen, Chief Financial Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://home.saxo","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Confident, educational, market-focused and empowering, with an emphasis on long-term investing, informed decision-making, expertise and transparency.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1992","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Copenhagen, Denmark","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Saxo is fully owned by J. Safra Sarasin Group. Saxo Holding AG, wholly owned by Bank J. Safra Sarasin AG, holds 100% of the shares in Saxo.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Saxo makes global financial markets more accessible by providing investors and traders with online platforms, investment products, market insights and educational resources in one account.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online multi-asset investing and trading\nAccess to more than 71,000 financial instruments across global markets\nSaxoInvestor platform for simple investing and portfolio management\nSaxoTrader platform for advanced trading, margin trading and complex tools\nMarket analysis, news, research and investment insights\nCapital markets technology and solutions for banks, brokers, financial advisers, fintechs and other partners\nRegulated banking, custody and client-fund protection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"SaxoInvestor\nSaxoTrader\nStocks\nETFs\nMutual funds\nBonds\nOptions\nCFDs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Saxo states that it charges low commissions across asset classes, with no platform or inactivity fees and no minimum initial funding. Indicative commissions shown on the international site include stocks from EUR 2 on Euronext, stocks from USD 1 on major US exchanges, bonds from EUR 20 and EUR stock options at EUR 0.75 per contract. Costs may vary by country of residence.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, online investing, brokerage, banking and wealth management technology.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 1.5 million clients globally, including traders, investors and institutional partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Retail investors, active traders, sophisticated investors, wealth management professionals, banks, brokers, financial advisers, fintechs and other institutional partners seeking multi-asset market access and digital trading or investment infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Long-term portfolio investing\nActive and advanced trading\nTrading stocks, ETFs, mutual funds, bonds, options, CFDs, forex, futures and commodities\nPortfolio management through a simple investing platform\nAccessing professional-grade trading tools and global markets\nUsing market news, analyst ratings, research, podcasts, webinars and educational content\nTesting trading through a 20-day demo account with simulated USD 100,000\nProviding digital brokerage, custody and wealth management services through Saxo technology","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater access to global financial markets\nMore informed and rational investment decisions\nGreater control over financial futures\nAbility to invest with confidence and think long term\nAccess to diversified investment opportunities and responsible-investing products\nPotentially lower trading costs through competitive commissions and premium pricing tiers\nA single login for simple investing and advanced trading platforms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://home.saxo","updated_at":"2026-11-06T22:17:32.785226+00:00"}]}],"last_refreshed_at":"2026-11-06T22:17:33.251781+00:00","last_changed_at":"2026-11-06T22:17:33.742563+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8a4de7c3-1b66-46c6-aea8-61d6079e4205"}