{"name":"Sayprimer","domain":"sayprimer.com","url":"https://optimly.ai/brand/sayprimer","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Provides significantly higher ad-platform match rates (70-90% on LinkedIn, 40-60% on Meta, 20-45% on Google) for B2B audiences, unlocking traditionally B2C channels for B2B advertising, and offers robust incrementality measurement to prove ad lift.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sayprimer.com","updated_at":"2026-10-04T00:03:00.871000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Primer unlocks B2C ad channels for B2B marketers with precision targeting and next-gen measurement, helping businesses target their Ideal Customer Profile (ICP) and prove ad effectiveness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sayprimer.com","updated_at":"2026-10-04T00:03:00.871000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"B2B ad targeting with enhanced match rates (3-5x better than CSV uploads) across LinkedIn\nMeta\nGoogle\nReddit\nand DV360\nutilizing Primer's B2B database\nCRM\nand website de-anonymization. Also offers next-gen measurement with website de-anonymization\nholdout groups for lift proof\nand cross-device conversion tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sayprimer.com","updated_at":"2026-10-04T00:03:00.871000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription-based with a free trial option.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sayprimer.com","updated_at":"2026-10-04T00:03:00.871000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"B2B marketers, including Demand Gen Leaders, Growth Marketers, and ABM Teams, seeking to optimize ad spend, expand reach beyond traditional B2B channels, and prove the impact of their advertising efforts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sayprimer.com","updated_at":"2026-10-04T00:03:00.871000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Clay Ads"},{"url":null,"name":"Metadata.io"},{"url":null,"name":"Influ2"},{"url":null,"name":"Vector"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://sayprimer.com","updated_at":"2026-10-04T00:03:00.871000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:00.871000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=sayprimer"}