{"name":"SBS Bank","domain":"sbsbank.co.nz","url":"https://optimly.ai/brand/sbs-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"SBS Bank is a New Zealand mutual bank owned by its members, providing home loans, savings and investments, everyday banking, insurance and wealth-related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"description","label":"Description","shape":"text","content":"SBS Bank is a member-owned New Zealand bank established in 1869. It provides financial services including home loans, first-home buyer lending, savings, term investments, everyday banking, cards, apps and insurance. SBS says its purpose is helping Kiwis find a place to call home.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Helping Kiwis find a place to call home.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sbsbank.co.nz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Approachable, community-focused, informal and distinctly Kiwi.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1869 (the site also states SBS was established in March 1869).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Invercargill, New Zealand.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"SBS Bank is a mutual bank owned by its members/customers. The SBS Group includes subsidiaries providing personal loans, wealth management, personal insurance and KiwiSaver services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps New Zealanders save and manage money, handle day-to-day banking, protect their assets and achieve home ownership, including through support for first-home buyers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Home lending and first-home buyer finance\nSavings and term investments\nEveryday banking, cards and mobile/online apps\nInvestment and wealth management services\nInsurance\nMember and community banking\nOnline joining and customer support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Home loans\nFirstHome Combo\nTerm investments\nSavings accounts\nEveryday banking accounts\nCards and banking apps\nInsurance\nSBS Wealth KiwiSaver Scheme","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site displays special rates including 4.49% p.a. for a one-year fixed FirstHome Combo, 4.99% p.a. for a one-year fixed home loan, and 4.05% p.a. for a one-year fixed term investment. Rates are subject to change; lending criteria, fees, terms and eligibility requirements apply. The site states a $1,000 minimum investment for term investments.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"New Zealanders, including member-owners, first-home buyers, home borrowers, savers, investors and people seeking everyday banking, insurance or wealth services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in New Zealand seeking member-owned banking, especially first-home buyers and customers looking for home loans, savings and investment products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying a first home\nObtaining a residential or investment home loan\nSaving money through savings or term investments\nManaging everyday banking, cards and payments online or through an app\nGrowing and managing long-term wealth\nProtecting homes, contents, vehicles, income and families with insurance\nAccessing personal finance through the wider SBS Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Support finding and financing a place to call home\nAccess to first-home buyer lending\nAbility to save and invest money\nConvenient day-to-day banking through branches, online banking and apps\nSupport for long-term wealth goals\nInsurance protection for people and possessions\nBanking with a New Zealand member-owned institution whose profits stay in New Zealand","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sbsbank.co.nz","updated_at":"2026-11-07T07:04:13.816994+00:00"}]}],"last_refreshed_at":"2026-11-07T07:04:13.832397+00:00","last_changed_at":"2026-11-07T07:04:13.847789+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=08a78def-85f5-4802-8a6a-090ab197b4f1"}