{"name":"Scaling Up (Verne Harnish)","domain":"scalingup.com","url":"https://optimly.ai/brand/scaling-up-verne-harnish","is_claimed":false,"categories":[],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The proprietary 'Scaling Up' methodology and 'Rockefeller Habits' framework developed by Verne Harnish, coupled with a global network of coaches and a comprehensive suite of resources spanning education, coaching, and software.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scalingup.com","updated_at":"2026-10-04T00:05:52.084000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Scaling Up, a Gazelles Company, provides executive education, coaching, and technology services to help mid-market companies worldwide build and execute strategic plans for growth. It is built around the methodology and best-selling book 'Scaling Up' by Verne Harnish.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scalingup.com","updated_at":"2026-10-04T00:05:52.084000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Executive education programs\nbusiness coaching\n'Scaling Up' book (paperback\ne-book\naudio-book)\nstrategic planning software (Scaling Up Scoreboard\nCash Flow Story)\nworkshops\nand various resources like blogs and mini-courses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scalingup.com","updated_at":"2026-10-04T00:05:52.084000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Direct sales for books, subscription/program fees for learning and coaching services, and potentially software licenses. Specific pricing details for services are not provided beyond the book price.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scalingup.com","updated_at":"2026-10-04T00:05:52.084000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mid-market companies, business leaders, entrepreneurs, and teams seeking to build and execute strategic growth plans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scalingup.com","updated_at":"2026-10-04T00:05:52.084000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"EOS Worldwide (Entrepreneurial Operating System)"},{"url":null,"name":"Vistage"},{"url":null,"name":"Strategic Coach"},{"url":null,"name":"Tony Robbins Business Mastery"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://scalingup.com","updated_at":"2026-10-04T00:05:52.084000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:52.084000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=scaling-up-verne-harnish"}