# Scaling Up (Verne Harnish)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/scaling-up-verne-harnish
- **Dataset:** https://optimly.ai/brand/scaling-up-verne-harnish.json
- **Markdown:** https://optimly.ai/brand/scaling-up-verne-harnish/llms.txt
- **Official website:** https://scalingup.com
- **Slug:** scaling-up-verne-harnish

## Overview

- **Tagline:** The proprietary 'Scaling Up' methodology and 'Rockefeller Habits' framework developed by Verne Harnish, coupled with a global network of coaches and a comprehensive suite of resources spanning education, coaching, and software.
Source: Brand's website (https://scalingup.com) · 2026-10-04

- **Description:** Scaling Up, a Gazelles Company, provides executive education, coaching, and technology services to help mid-market companies worldwide build and execute strategic plans for growth. It is built around the methodology and best-selling book 'Scaling Up' by Verne Harnish.
Source: Brand's website (https://scalingup.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Executive education programs
  - business coaching
  - 'Scaling Up' book (paperback
  - e-book
  - audio-book)
  - strategic planning software (Scaling Up Scoreboard
  - Cash Flow Story)
  - workshops
  - and various resources like blogs and mini-courses.
Source: Brand's website (https://scalingup.com) · 2026-10-04

- **Pricing:** Direct sales for books, subscription/program fees for learning and coaching services, and potentially software licenses. Specific pricing details for services are not provided beyond the book price.
Source: Brand's website (https://scalingup.com) · 2026-10-04

## Audience

- **Target industry:** Mid-market companies, business leaders, entrepreneurs, and teams seeking to build and execute strategic growth plans.
Source: Brand's website (https://scalingup.com) · 2026-10-04

## Landscape

- **Competitors:**
  - EOS Worldwide (Entrepreneurial Operating System)
  - Vistage
  - Strategic Coach
  - Tony Robbins Business Mastery
Source: Brand's website (https://scalingup.com) · 2026-10-04

Page last updated 2026-10-04.