{"name":"Scandic Hotels Group AB","domain":"scandichotelsgroup.com","url":"https://optimly.ai/brand/scandic-hotels-group-ab","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Scandic Hotels Group AB is a Northern European hospitality company operating a multi-brand portfolio of more than 320 hotels across 150 destinations in eleven markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"description","label":"Description","shape":"text","content":"Scandic Hotels Group combines the Scandic, Clayton and Maldron hotel brands, with strong Nordic roots and a growing European presence. The Group is listed on Nasdaq Stockholm and focuses on hotel experiences for business and leisure travellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create great hotel experiences for business and leisure travellers, with sustainability and responsible business integrated into its strategy and operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jens Mathiesen, President & CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://scandichotelsgroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Corporate, informative and sustainability-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accommodation, hotel experiences and related services for business and leisure travellers across Northern Europe and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Multi-brand hotel operations\nHotel accommodation and bookings\nMeeting room bookings and meeting facilities\nLoyalty and membership services through Scandic Friends\nCustomer service and personalised hotel offers\nSustainability and responsible business operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Scandic hotels\nClayton Hotels\nMaldron Hotels\nScandic Friends loyalty program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and hotels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Business and leisure travellers, hotel guests, meeting-room customers, Scandic Friends members and hotel partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Business and leisure travellers seeking hotel accommodation across Northern Europe and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking hotel rooms\nBooking meeting rooms\nBusiness travel\nLeisure travel\nUsing loyalty membership benefits and personalised offers\nHolding meetings, events and activities at hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 320 hotels across 150 destinations in eleven markets\nGreat hotel experiences for business and leisure travel\nMore personalised offers and experiences through Scandic Friends\nAccess to hotel meeting, wellness, dining and event facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scandichotelsgroup.com","updated_at":"2026-11-08T03:35:46.935135+00:00"}]}],"last_refreshed_at":"2026-11-08T03:35:46.940273+00:00","last_changed_at":"2026-11-08T03:35:46.947549+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=86eb4114-5c54-447e-9123-77a2a90aad37"}