# Scandic Hotels Group AB

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/scandic-hotels-group-ab
- **Dataset:** https://optimly.ai/brand/scandic-hotels-group-ab.json
- **Markdown:** https://optimly.ai/brand/scandic-hotels-group-ab/llms.txt
- **Official website:** https://scandichotelsgroup.com
- **Slug:** scandic-hotels-group-ab
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Scandic Hotels Group AB is a Northern European hospitality company operating a multi-brand portfolio of more than 320 hotels across 150 destinations in eleven markets.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Description:** Scandic Hotels Group combines the Scandic, Clayton and Maldron hotel brands, with strong Nordic roots and a growing European presence. The Group is listed on Nasdaq Stockholm and focuses on hotel experiences for business and leisure travellers.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

## Identity

- **Mission:** To create great hotel experiences for business and leisure travellers, with sustainability and responsible business integrated into its strategy and operations.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Founders & leadership:** Jens Mathiesen, President & CEO.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Website:** https://scandichotelsgroup.com
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Voice & tone:** Corporate, informative and sustainability-focused.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

## Offerings

- **Problem solved:** Provides accommodation, hotel experiences and related services for business and leisure travellers across Northern Europe and Europe.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Core capabilities:**
  - Multi-brand hotel operations
  - Hotel accommodation and bookings
  - Meeting room bookings and meeting facilities
  - Loyalty and membership services through Scandic Friends
  - Customer service and personalised hotel offers
  - Sustainability and responsible business operations
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Products / SKUs:**
  - Scandic hotels
  - Clayton Hotels
  - Maldron Hotels
  - Scandic Friends loyalty program
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

## Audience

- **Target industry:** Hospitality and hotels.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Customer base:** Business and leisure travellers, hotel guests, meeting-room customers, Scandic Friends members and hotel partners.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Ideal customer profile:** Business and leisure travellers seeking hotel accommodation across Northern Europe and Europe.
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Use cases:**
  - Booking hotel rooms
  - Booking meeting rooms
  - Business travel
  - Leisure travel
  - Using loyalty membership benefits and personalised offers
  - Holding meetings, events and activities at hotels
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

- **Customer outcomes:**
  - Access to more than 320 hotels across 150 destinations in eleven markets
  - Great hotel experiences for business and leisure travel
  - More personalised offers and experiences through Scandic Friends
  - Access to hotel meeting, wellness, dining and event facilities
Source: Brand's website (https://scandichotelsgroup.com) · 2026-11-08

Page last updated 2026-11-08.

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