{
  "slug": "scarpa",
  "name": "Scarpa",
  "description": "Scarpa is a brand specializing in high-performance footwear for various outdoor activities, including mountaineering, climbing, alpine running, ski mountaineering, hiking, and urban outdoor wear. They focus on engineering shoes for extreme conditions, vertical freedom, speed, and everyday style.",
  "url": "https://optimly.ai/brand/scarpa",
  "websiteUrl": "https://scarpa.com/",
  "logoUrl": "https://logo.clearbit.com/scarpa.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Athletic Footwear",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:10.583Z",
  "verifiedVitals": {
    "website": "https://scarpa.com",
    "what_it_does": "Scarpa designs, manufactures, and sells footwear for various outdoor activities including mountaineering, climbing, alpine running, ski mountaineering, trail hiking, and urban outdoor use.",
    "primary_audience": "Outdoor enthusiasts, including mountaineers, climbers, trail runners, skiers, hikers, and individuals seeking mountain-inspired everyday footwear.",
    "core_product": "Footwear, specifically boots and shoes for outdoor activities such as mountaineering, climbing, trail running, ski mountaineering, hiking, and urban outdoor.",
    "parent_ownership": "Parisotto family"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788078478295
}