# Scene+ > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Scene+ Travel is a travel booking platform that allows Scene+ loyalty program members to earn and redeem Scene+ points for flights, hotels, car rentals, and things to do. It offers flexible payment options, including points, payment card, or a mix, and is powered by Expedia Group. - Business Profile: https://optimly.ai/brand/scene-cineplex-sobeys-shell - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://sceneplus.ca/ - Logo: https://logo.clearbit.com/sceneplus.ca - Slug: scene-cineplex-sobeys-shell - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Loyalty Program / Travel - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Direct booking with travel providers: Booking flights, hotels, and car rentals directly with airlines, hotels, or rental companies, and managing loyalty points separately. | Not using a dedicated loyalty travel portal: Forgoing the benefits of earning/redeeming Scene+ points on travel and simply paying out-of-pocket for trips. Solutions: Scene+ Travel rewards | book travel with Scene+ points | Scene+ Expedia travel | Other online travel agencies (OTAs): Using general OTAs like Kayak, Skyscanner, or Google Flights without specific loyalty program integration. | Other loyalty program travel portals: Utilizing travel booking portals associated with other bank rewards programs or airline loyalty programs (e.g., Aeroplan, RBC Rewards).