{
  "slug": "scene-sobeys-safeway-shell",
  "name": "Scene Sobeys Safeway Shell",
  "description": "A promotional partnership offering customers fuel savings at Shell locations when they spend a qualifying amount on groceries at participating Sobeys, Safeway, FreshCo, Chalo! FreshCo, and Thrifty Foods stores, facilitated by the Scene+ loyalty program.",
  "url": "https://optimly.ai/brand/scene-sobeys-safeway-shell",
  "websiteUrl": "https://sobeys.com/",
  "logoUrl": "https://logo.clearbit.com/sobeys.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Retailer Loyalty & Rewards Programs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T07:16:02.557Z",
  "verifiedVitals": {
    "website": "https://sobeys.com",
    "category": "Promotional program",
    "what_it_does": "Allows customers to save on fuel purchases at participating Shell locations by spending a qualifying amount on groceries at participating Sobeys, Safeway, FreshCo, Chalo! FreshCo, and Thrifty Foods locations in Canada.",
    "primary_audience": "Customers of Sobeys, Safeway, FreshCo, Chalo! FreshCo, Thrifty Foods, and Shell in Canada who are Scene+ cardholders.",
    "core_product": "Fuel savings coupons",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers spend $50+, $100+, $200+, or $300+ on groceries to receive a fuel savings coupon for 3, 5, 10, or 15 cents per litre respectively."
    }
  },
  "intentTags": {
    "problemIntents": [
      "High grocery costs",
      "High fuel prices",
      "Desire for cost savings",
      "Managing household budgets"
    ],
    "solutionIntents": [
      "Grocery discounts",
      "Fuel rewards program",
      "Bundled savings offers",
      "Loyalty program benefits"
    ],
    "evaluationIntents": [
      "Compare grocery loyalty programs",
      "Evaluate fuel discount programs",
      "Best grocery and fuel savings",
      "Scene+ program benefits review"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1789833775799
}