{"name":"Schloss Elmau","domain":"schloss-elmau.de","url":"https://optimly.ai/brand/schloss-elmau","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Luxury Spa Retreat and Cultural Hideaway in the Elmau Valley at the foot of the Bavarian Alps, offering two hotels, extensive spa facilities, wellness retreats, dining, sports and cultural programming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"description","label":"Description","shape":"text","content":"Schloss Elmau is a resort comprising the Ultra Luxury Retreat and Luxury Hideaway, with rooms and suites, six Adults-Only and Family-Friendly spas, restaurants, wellness and fitness programs, alpine activities, concerts, festivals, political debates, readings and family programming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a place for relaxation, renewal, holistic regeneration, cultural connection and meaningful experiences in an exceptional alpine setting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The site identifies philosopher Dr. Johannes Müller as the original builder and his grandson Dietmar Mueller-Elmau as the person who rebuilt Schloss Elmau as a Luxury Spa & Cultural Hideaway in 2007.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://schloss-elmau.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Luxurious, restorative, sophisticated, culturally minded and inviting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Built from 1914 to 1916; the Luxury Hideaway opened in 2007 and the Retreat opened in 2015.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Schloss Elmau, Elmau Valley, at the foot of the Bavarian Alps between the Zugspitze and Karwendel, near Garmisch-Partenkirchen, Germany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an integrated destination for restorative holidays, wellness and longevity experiences, family time, alpine sports, fine dining and access to music, literature and intellectual programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel and resort accommodation\nAdults-Only and Family-Friendly spa facilities\nLongevity, yoga, Gaga, Taiji, QiGong, Pilates and dance retreats\nMedical spa services including TCM, osteopathy and physiotherapy\nFitness training and sports activities\nAlpine outdoor and winter sports\nFine dining and restaurant hospitality\nConcerts, festivals, readings and political symposia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ultra Luxury Retreat with 47 rooms and suites\nLuxury Hideaway with 100 rooms and suites\nSix spas with nine pools\nLongevity and wellness retreats\nYoga, Gaga, Taiji/QiGong, Pilates, dance and sports retreats\nRestaurants including Ikigai by Chris Rainer\nConcerts, festivals, readings and cultural programs\nBookstore, libraries, bars and living rooms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury hospitality, wellness, spa, tourism and cultural events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, adults, families, wellness and retreat participants, sports enthusiasts, culture-focused travelers, and meeting and event groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Affluent leisure travelers and families seeking luxury alpine accommodation combined with spa and wellness services, outdoor activities, fine dining and high-quality cultural programming; also organizations seeking an exclusive meeting or event venue.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury leisure stays\nSpa and wellness holidays\nLongevity and health-focused retreats\nYoga, movement and fitness retreats\nFamily vacations\nAlpine hiking, cycling, swimming and winter sports\nFine dining experiences\nAttending concerts, festivals, readings and symposia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Relaxation and renewed energy\nHolistic physical and mental regeneration\nImproved fitness and wellbeing\nCultural enrichment through music, literature and debate\nFamily connection and shared experiences\nAccess to alpine nature and outdoor recreation\nHigh-end dining and hospitality experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://schloss-elmau.de","updated_at":"2026-11-06T22:21:23.414982+00:00"}]}],"last_refreshed_at":"2026-11-06T22:21:23.447036+00:00","last_changed_at":"2026-11-06T22:21:23.458422+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b029d894-2c5a-45fe-ad62-0b5488f1d2ea"}