# Schoolhouse Electric & Supply Co. (now Schoolhouse)
> Schoolhouse Electric & Supply Co. is a Portland-based lifestyle brand and manufacturer specializing in heirloom-quality lighting, hardware, and home goods. Known for its 'New American' aesthetic, the company blends mid-century modern, industrial, and farmhouse influences with a focus on domestic manufacturing and timeless design.
- URL: https://optimly.ai/brand/schoolhouse-electric-supply-co
- Slug: schoolhouse-electric-supply-co
- BAI Score: 68/100
- Archetype: Challenger
- Category: Home Decor & Manufacturing
- Last Analyzed: May 8, 2026