{"name":"Scorett","domain":"scorett.se","url":"https://optimly.ai/brand/scorett","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Swedish footwear and fashion retailer offering women's and men's shoes, accessories, shoe care and selected home products online and through stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"description","label":"Description","shape":"text","content":"Scorett is one of Sweden's largest shoe retail chains, selling shoes in stores and online. Its assortment includes trend-led and classic women's and men's shoes, bags, jewelry, accessories, shoe care and shoe accessories, alongside a Home Collection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer customers high service and knowledge in stores and online, with fashion and quality as guiding principles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://scorett.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Fashion-conscious, quality-focused, helpful and inspirational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers find and purchase fashionable, classic and functional footwear, and provides products to care for, protect and style their shoes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online footwear retail\nPhysical shoe stores\nCurated selection of footwear brands\nShoe care and accessory retail\nCustomer service and product guidance\nHome delivery for online purchases\nCustomer loyalty program with club prices, competitions, trend updates and bonus points","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's shoes\nMen's shoes\nBags\nJewelry\nFashion accessories\nShoe care products\nShoe accessories, insoles, laces and shoe trees\nHome Collection products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are listed in Swedish kronor (SEK), with examples ranging from 49 kr for selected shoe accessories to 3,500 kr for a home product.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Footwear, fashion and accessories retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for women's and men's footwear, accessories, shoe care products and selected home goods, through stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Swedish consumers seeking trend-led or classic shoes with an emphasis on quality, fit, service and brand selection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for women's footwear\nShopping for men's footwear\nBuying shoe care and maintenance products\nBuying insoles, laces, shoe trees and other shoe accessories\nShopping for seasonal footwear such as boots and slippers\nShopping for home textiles, decor and lifestyle products\nTrying shoes at home after ordering online\nReceiving in-store assistance to find suitable footwear","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of trend-led and classic footwear\nAbility to shop online or in physical stores\nAbility to try online purchases at home\nSupport from store staff and customer service\nProducts to care for, protect and extend the use of shoes\nAccess to selected member prices, competitions, trend updates and bonus points through Club Solemate","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scorett.se","updated_at":"2026-11-07T07:01:57.632217+00:00"}]}],"last_refreshed_at":"2026-11-07T07:01:57.670339+00:00","last_changed_at":"2026-11-07T07:01:57.682904+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bf1f1580-0884-4d7c-a6b1-7a0a2e37ca57"}