{"name":"Scotland's National Opera Company","domain":"scottishopera.org.uk","url":"https://optimly.ai/brand/scotland-s-national-opera-company","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Scottish Opera is Scotland’s national opera company and a charity producing and touring opera, delivering education and outreach, and engaging audiences and communities across Scotland.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"description","label":"Description","shape":"text","content":"Scottish Opera presents live opera productions, concerts, showcases and community performances, alongside education, outreach, career development and online work. It tours across Scotland and also makes productions and costumes available for hire. The company is a registered charity and receives core funding from the Scottish Government.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To speak powerfully through its work in order to entertain, inspire, surprise, challenge and delight audiences throughout Scotland, the rest of the UK and internationally, while bringing opera to diverse communities and making it accessible to everyone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://scottishopera.org.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inclusive, inspirational, accessible and community-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes opera and related creative, educational and wellbeing experiences accessible to people and communities across Scotland, including schools, families, aspiring arts professionals and audiences who may not otherwise engage with opera.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Producing and presenting opera performances\nTouring opera across Scotland\nDelivering education and outreach activities for primary and secondary schools\nRunning community choir and participatory music activities\nProviding operatic breathing activities focused on health and wellbeing\nSupporting emerging artists and young people pursuing arts careers\nCreating animated and digital opera work\nHiring opera productions, costumes and performance resources to other organisations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Opera productions and performances\nOpera in Concert events\nOpera On Your Doorstep touring productions\nCommunity choir programmes\nSchool activities and performances\nBUILD career development initiatives\nEmerging artists’ recitals and showcases\nOnline animated opera films","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Opera and performing arts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Audiences and communities throughout Scotland, the wider UK and internationally; primary and secondary schools; community participants; emerging artists and arts professionals; and performing arts organisations seeking productions or costumes for hire.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organisations seeking accessible opera and creative participation, including opera audiences, schools, community groups, aspiring arts professionals, and performing arts companies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending live opera productions, concerts and showcases\nParticipating in school opera activities and performances\nJoining community choir and other participatory programmes\nUsing operatic breathing techniques for health and wellbeing\nDeveloping arts-industry knowledge and practical experience through BUILD\nWatching animated opera online\nHiring complete opera productions for performance\nHiring costumes for performing arts, film or television productions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Entertainment, inspiration, surprise, challenge and delight through opera\nHands-on, fun and creative learning experiences\nOpportunities for community participation and singing\nSupport for health and wellbeing through operatic breathing techniques\nPractical experience and preparation for future arts-industry employment\nAccess to opera across diverse communities in Scotland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishopera.org.uk","updated_at":"2026-11-08T03:01:57.935635+00:00"}]}],"last_refreshed_at":"2026-11-08T03:01:57.950756+00:00","last_changed_at":"2026-11-08T03:01:57.957941+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=db53cc62-fa69-4d69-b001-bc284368de32"}