{
  "slug": "scottish-mortgage-investment-trust",
  "name": "Scottish-mortgage-investment-trust",
  "description": "Scottish Mortgage Investment Trust aims to maximize total returns over the long term by investing in a diversified portfolio of exceptional public and private growth companies through a liquid, low-cost investment trust structure.",
  "url": "https://optimly.ai/brand/scottish-mortgage-investment-trust",
  "websiteUrl": "https://scottishmortgage.com/",
  "logoUrl": "https://logo.clearbit.com/scottishmortgage.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Equity Investment Trusts",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-24T07:48:45.759Z",
  "verifiedVitals": {
    "website": "https://scottishmortgage.com",
    "category": "Investment Trust",
    "what_it_does": "Maximise total returns over the long term by owning exceptional public and private growth companies through an investment trust structure.",
    "primary_audience": "Existing Shareholders",
    "core_product": "Investment portfolio of global growth companies",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Ongoing Charges of 0.33% as at 31 March 2026"
    },
    "parent_ownership": "Managed by Baillie Gifford"
  },
  "intentTags": {
    "problemIntents": [
      "Seeking long-term capital appreciation",
      "Desire for exposure to high-growth public and private companies",
      "Concerns about high investment fees",
      "Need for diversified global investment opportunities"
    ],
    "solutionIntents": [
      "Long-term growth investment",
      "Global equity investment",
      "Private equity exposure",
      "Low-cost investment vehicle",
      "Diversified portfolio management"
    ],
    "evaluationIntents": [
      "Assessing investment trust performance",
      "Comparing investment fees and costs",
      "Understanding portfolio allocation and risk (e.g., currency, private companies, gearing)",
      "Evaluating investment manager philosophy and insights",
      "Analyzing share price and Net Asset Value (NAV) dynamics"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787630768099
}