{"name":"Scottish Widows","domain":"scottishwidows.co.uk","url":"https://optimly.ai/brand/scottish-widows","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Scottish financial services brand offering pensions, investments, life insurance and banking products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"description","label":"Description","shape":"text","content":"Scottish Widows helps people build long-term financial futures through pensions, investments, life insurance, savings and mortgage products. The brand says it has been helping people build better futures for over 200 years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers build their future financial security and achieve good long-term investment and retirement outcomes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Scottish Widows Independent Governance Committee is chaired by Anna Bradley. Other listed members are Charles Counsell, Oke Eleazu, Graeme Bold and Maria Herrero Bullich.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://scottishwidows.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Supportive, accessible, encouraging and future-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Scottish Widows Bank is owned by Lloyds Banking Group and is a trading name of Lloyds Bank plc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals plan for retirement, invest for the future, protect loved ones and manage long-term finances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Pension and retirement products\nInvestment products and investing\nLife insurance\nSavings accounts\nMortgage lending\nResponsible investment and ESG integration\nFinancial planning and account management through the Scottish Widows app\nIndependent governance and value-for-money oversight","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Workplace and personal pensions\nGroup Personal Pension\nGroup Stakeholder Pension\nGroup Self-Invested Personal Pension\nRetirement Account and investment pathways\nInvestments\nLife insurance\nPersonal and non-personal savings accounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, including pensions, investments, insurance, savings and mortgages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and households saving for retirement, investing, seeking life insurance, and using savings or mortgage products. Scottish Widows also serves workplace pension members and policyholders invested in pension drawdown pathways.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK individuals, households, workplace pension members and employers seeking pensions, investments, insurance, savings or mortgage products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving for retirement through workplace or personal pensions\nInvesting for long-term financial goals\nChoosing investment pathways when accessing pension savings\nProtecting loved ones with life insurance\nManaging savings through easy access or fixed-term accounts\nReviewing insurance coverage and potential gaps\nConnecting financial accounts and learning about finances through the app\nApplying responsible investment considerations to pension and investment funds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Build long-term financial security\nPrepare for retirement\nAccess investment choices and pathways\nProtect what matters to them\nUnderstand and manage their finances in one place\nReceive oversight of value for money in relevant pension products\nSupport a more sustainable future through responsible investment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://scottishwidows.co.uk","updated_at":"2026-11-07T20:04:40.492283+00:00"}]}],"last_refreshed_at":"2026-11-07T20:04:40.504755+00:00","last_changed_at":"2026-11-07T20:04:40.515370+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=dd32b7fb-7f55-4125-b1f4-92ac129ecb8b"}