{
  "slug": "scratch-mit-media-lab",
  "name": "scratch-mit-media-lab",
  "description": "Scratch is the world's most popular coding community for kids. Millions of kids around the world use Scratch to program their own interactive stories, games, and animations—and share their creations in an active online community. In the process, they are learning to think creatively, reason systematically, and work collaboratively, while also learning important mathematical and computational ideas.",
  "url": "https://optimly.ai/brand/scratch-mit-media-lab",
  "websiteUrl": "https://media.mit.edu/",
  "logoUrl": "https://logo.clearbit.com/media.mit.edu",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "DIY STEM Project Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-07T01:06:06.972Z",
  "verifiedVitals": {
    "website": "https://media.mit.edu",
    "category": "Educational Technology",
    "what_it_does": "Scratch allows millions of kids worldwide to program their own interactive stories, games, and animations, and share their creations in an active online community. In the process, they learn to think creatively, reason systematically, and work collaboratively, while also acquiring important mathematical and computational ideas.",
    "primary_audience": "Kids, primarily ages 8 to 16, but used by people of all ages.",
    "core_product": "Scratch (a programming language and online community), including Scratch Blocks and Scratch 3.0.",
    "pricing_model": {
      "kind": "free",
      "detail": "Scratch coding is free and always will be, without requiring a license or an account for use. It is funded by grants and donations to the Scratch Foundation, a non-profit organization."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789838319380
}