# scratch-mit-media-lab > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 7, 2026. > Scratch is the world's most popular coding community for kids. Millions of kids around the world use Scratch to program their own interactive stories, games, and animations—and share their creations in an active online community. In the process, they are learning to think creatively, reason systematically, and work collaboratively, while also learning important mathematical and computational ideas. - Business Profile: https://optimly.ai/brand/scratch-mit-media-lab - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://media.mit.edu/ - Logo: https://logo.clearbit.com/media.mit.edu - Slug: scratch-mit-media-lab - Brand Authority Index tier: Emerging - Category: DIY STEM Project Platforms - Last Analyzed: September 7, 2026