{
  "slug": "screaming-frog",
  "name": "Screaming Frog",
  "description": "Screaming Frog is a search marketing agency and software development firm based in the United Kingdom. It is most recognized for creating the SEO Spider, a leading desktop-based website crawler used by SEO professionals for technical audits. The company balances a portfolio of professional services, including SEO, PPC, and content marketing, alongside its suite of specialized utility software.",
  "url": "https://optimly.ai/brand/screaming-frog",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Digital Marketing",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "ahrefs",
      "name": "Ahrefs"
    },
    {
      "slug": "beam-us-up",
      "name": "Beam Us Up"
    },
    {
      "slug": "deepcrawl-lumar",
      "name": "Lumar (formerly DeepCrawl)"
    },
    {
      "slug": "semrush",
      "name": "Semrush"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "cognitiveseo",
      "name": "CognitiveSEO"
    },
    {
      "slug": "moz-pro",
      "name": "Moz Pro"
    },
    {
      "slug": "oncrawl-by-brightedge",
      "name": "Oncrawl By Brightedge"
    },
    {
      "slug": "ahrefs-pte",
      "name": "Ahrefs Pte. Ltd."
    },
    {
      "slug": "cognitiveseo-independent",
      "name": "Cognitiveseo Independent"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-09T22:52:30.721+00:00",
  "verifiedVitals": {
    "website": "https://www.screamingfrog.co.uk",
    "founded": "2011",
    "headquarters": "Henley-on-Thames, UK",
    "pricing_model": "Freemium (Software), Project-based (Agency)",
    "core_products": "SEO Spider Software, Log File Analyser, SEO Agency Services, PPC Management",
    "key_differentiator": "Provides the SEO industry's most flexible and granular desktop-based crawling engine combined with real-world agency expertise.",
    "target_markets": "SEO Professionals, Digital Marketing Agencies, In-house Marketing Teams, Web Developers",
    "employee_count": "51-200",
    "funding_stage": "Private / Bootstrapped",
    "subcategory": "SEO Software & Services"
  },
  "intentTags": {
    "problemIntents": [
      "how to find broken links on a website",
      "Manual Site Audits: Manually auditing site elements using browser developer tools or spreadsheets.",
      "SEO Agency Services: Hiring a specialized SEO or technical agency to perform the crawl and analysis."
    ],
    "solutionIntents": [
      "best technical seo crawler",
      "website audit software for mac",
      "top search marketing agencies London",
      "seo log file analyzer tool",
      "Generic Analytics Tools: Using generalized website builders or analytics tools to spot basic errors."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777572173775
}