{"name":"Searoad Ferries","domain":"searoad.com.au","url":"https://optimly.ai/brand/searoad-ferries","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Searoad Ferries is a car and passenger ferry service sailing across Port Phillip Bay between Sorrento and Queenscliff, Victoria.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"description","label":"Description","shape":"text","content":"Searoad Ferries operates ferry crossings between Sorrento and Queenscliff, with online ticketing, flexible tickets, vehicle and passenger transport, onboard experiences, dining, special offers and destination information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide high-quality transport experiences, support the communities it serves, improve people's lives, and care for oceans and coasts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://searoad.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, practical, travel-focused and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1987","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Queenscliff, Victoria, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Searoad Ferries states that it owns and operates Western Port Ferries, Naturaliste Tours, Explore Australia and Wanderer Adventures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a convenient alternative to driving around Port Phillip Bay by transporting cars, passengers and pets between Sorrento and Queenscliff.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Car and passenger ferry transport\nOnline ferry ticket booking\nVehicle and passenger travel between Sorrento and Queenscliff\nFlexible tickets\nTravel experiences and packages\nOnboard and terminal dining experiences\nDestination and travel information\nCommunity and not-for-profit support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Searoad Ferries ferry tickets\nSail to Lunch at ONDA\nSail to Lunch at TARRA\nSail to Breakfast at TARRA\nHigh Tea on the High Seas\nFerry Lottery\nCaravan Special\nSpecial offers and travel packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists selected offers including Sail to Lunch at ONDA for $79 per person, Sail to Lunch at TARRA for $79 per person, Sail to Breakfast at TARRA for $59 per person, and High Tea on the High Seas for $75 per person. Standard ferry ticket pricing is not provided in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Passenger transportation, tourism and travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Car drivers, passengers, pets, locals, day-trippers, ferry travellers, caravan travellers, tourists, groups and visitors to the Mornington and Bellarine Peninsulas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People travelling by car or as passengers between Melbourne's Mornington Peninsula and the Bellarine Peninsula, especially travellers seeking a convenient Port Phillip Bay crossing or associated dining, tourism and travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Crossing Port Phillip Bay between Sorrento and Queenscliff\nAvoiding the 206 km drive around the bay\nTransporting a car and passengers by ferry\nTravelling with pets\nTravelling with a caravan\nBooking scenic ferry and dining experiences\nExploring Sorrento, Queenscliff, the Mornington Peninsula and Bellarine Peninsula\nSupporting eligible local fundraising activities through donation requests","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A 40-minute ferry crossing between Sorrento and Queenscliff\nA convenient alternative to driving around the bay\nFlexible ferry tickets\nPets are welcome\nAccess to dining, retail and travel experiences at the terminals and onboard\nPotentially lower greenhouse gas emissions than driving around the bay","source_type":"1p_website","source_label":"Brand's website","source_url":"https://searoad.com.au","updated_at":"2026-11-07T07:13:43.795835+00:00"}]}],"last_refreshed_at":"2026-11-07T07:13:43.803353+00:00","last_changed_at":"2026-11-07T07:13:43.810904+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3b2df8e4-565d-4cc9-a844-6dba25c28651"}