{"name":"Second Stage Theater","domain":"2st.com","url":"https://optimly.ai/brand/second-stage-theater","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Nonprofit theater company producing contemporary plays and musicals by American writers on Broadway and Off-Broadway.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"description","label":"Description","shape":"text","content":"Second Stage Theater develops and presents contemporary American plays and musicals at its Hayes Theater on Broadway and Off-Broadway theaters, including the Pershing Square Signature Center and Irene Diamond Stage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create and champion plays and musicals solely from contemporary American writers and introduce audiences to bold and diverse voices of American creativity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Evan Cabnet, Artistic Director; Adam Siegel, Executive Director. Kevin Brockman and Terry Lindsay, Board Co-Chairs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://2st.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Contemporary, artistic, inclusive, mission-driven, and supportive of bold and diverse American voices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1979","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides platforms for contemporary American playwrights and musical writers while giving audiences access to daring, provocative, and diverse theatrical experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Developing and producing contemporary plays and musicals\nPresenting Broadway productions at the Hayes Theater\nPresenting Off-Broadway productions\nSupporting bold and diverse American writers and artists\nOperating theaters and audience services\nOffering theater rental opportunities at the Hayes Theater\nProviding volunteer usher opportunities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Broadway productions at the Hayes Theater\nOff-Broadway productions at the Pershing Square Signature Center and Irene Diamond Stage\nTheater subscriptions and ticketing\nHayes Theater production and event rentals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Theater and performing arts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theater audiences, subscribers, playwrights, musical writers, artists, event renters, and community volunteers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Audiences interested in contemporary American plays and musicals; writers and theater artists developing new work; and organizations seeking to rent a Broadway theater for productions or events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending Broadway and Off-Broadway productions\nSubscribing to Second Stage performances\nDeveloping and presenting new work by contemporary American writers\nRenting the Hayes Theater for productions or events\nVolunteering as an usher","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to daring and provocative theatrical experiences\nExposure to bold and diverse voices of American creativity\nOpportunities for contemporary American writers to develop and present work\nFree admission for volunteer ushers at eligible productions\nAccess to a Broadway venue for productions and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://2st.com","updated_at":"2026-11-07T07:01:41.834686+00:00"}]}],"last_refreshed_at":"2026-11-07T07:01:41.847145+00:00","last_changed_at":"2026-11-07T07:01:41.869010+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=caa5e249-97e3-4270-8e94-7c32d26903f6"}