# Second Stage Theater

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/second-stage-theater
- **Dataset:** https://optimly.ai/brand/second-stage-theater.json
- **Markdown:** https://optimly.ai/brand/second-stage-theater/llms.txt
- **Official website:** https://2st.com
- **Slug:** second-stage-theater
- **Categories:** media-entertainment

## Overview

- **Tagline:** Nonprofit theater company producing contemporary plays and musicals by American writers on Broadway and Off-Broadway.
Source: Brand's website (https://2st.com) · 2026-11-07

- **Description:** Second Stage Theater develops and presents contemporary American plays and musicals at its Hayes Theater on Broadway and Off-Broadway theaters, including the Pershing Square Signature Center and Irene Diamond Stage.
Source: Brand's website (https://2st.com) · 2026-11-07

## Identity

- **Mission:** To create and champion plays and musicals solely from contemporary American writers and introduce audiences to bold and diverse voices of American creativity.
Source: Brand's website (https://2st.com) · 2026-11-07

- **Founders & leadership:** Evan Cabnet, Artistic Director; Adam Siegel, Executive Director. Kevin Brockman and Terry Lindsay, Board Co-Chairs.
Source: Brand's website (https://2st.com) · 2026-11-07

- **Website:** https://2st.com
Source: Brand's website (https://2st.com) · 2026-11-07

- **Voice & tone:** Contemporary, artistic, inclusive, mission-driven, and supportive of bold and diverse American voices.
Source: Brand's website (https://2st.com) · 2026-11-07

- **Founded:** 1979
Source: Brand's website (https://2st.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides platforms for contemporary American playwrights and musical writers while giving audiences access to daring, provocative, and diverse theatrical experiences.
Source: Brand's website (https://2st.com) · 2026-11-07

- **Core capabilities:**
  - Developing and producing contemporary plays and musicals
  - Presenting Broadway productions at the Hayes Theater
  - Presenting Off-Broadway productions
  - Supporting bold and diverse American writers and artists
  - Operating theaters and audience services
  - Offering theater rental opportunities at the Hayes Theater
  - Providing volunteer usher opportunities
Source: Brand's website (https://2st.com) · 2026-11-07

- **Products / SKUs:**
  - Broadway productions at the Hayes Theater
  - Off-Broadway productions at the Pershing Square Signature Center and Irene Diamond Stage
  - Theater subscriptions and ticketing
  - Hayes Theater production and event rentals
Source: Brand's website (https://2st.com) · 2026-11-07

## Audience

- **Target industry:** Theater and performing arts
Source: Brand's website (https://2st.com) · 2026-11-07

- **Customer base:** Theater audiences, subscribers, playwrights, musical writers, artists, event renters, and community volunteers.
Source: Brand's website (https://2st.com) · 2026-11-07

- **Ideal customer profile:** Audiences interested in contemporary American plays and musicals; writers and theater artists developing new work; and organizations seeking to rent a Broadway theater for productions or events.
Source: Brand's website (https://2st.com) · 2026-11-07

- **Use cases:**
  - Attending Broadway and Off-Broadway productions
  - Subscribing to Second Stage performances
  - Developing and presenting new work by contemporary American writers
  - Renting the Hayes Theater for productions or events
  - Volunteering as an usher
Source: Brand's website (https://2st.com) · 2026-11-07

- **Customer outcomes:**
  - Access to daring and provocative theatrical experiences
  - Exposure to bold and diverse voices of American creativity
  - Opportunities for contemporary American writers to develop and present work
  - Free admission for volunteer ushers at eligible productions
  - Access to a Broadway venue for productions and events
Source: Brand's website (https://2st.com) · 2026-11-07

Page last updated 2026-11-07.

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