{"name":"Security Finance","domain":"securityfinance.com","url":"https://optimly.ai/brand/security-finance","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Security Finance provides traditional personal installment loans and tax preparation services through community branches across the United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"description","label":"Description","shape":"text","content":"Security Finance offers installment loans with set terms and equal monthly payments, tax preparation services, payment management through branches and digital channels, and consumer financial education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide fast and friendly service that meets customers’ financial needs and exceeds their expectations; provide a positive work environment; pursue profitable growth; and contribute to the communities where Security Finance operates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://securityfinance.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"People-first, friendly, respectful, community-oriented, and focused on clear, accessible financial guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1955","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage financial stressors and unexpected expenses through installment loans, while also providing tax filing assistance and financial education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Traditional personal installment lending\nLoan applications initiated online, by phone, or at a branch\nBranch-based customer service and payment support\nMobile app and customer web portal for account management and payments\nTax preparation and tax filing assistance\nConsumer financial education and credit-report resources\nCommunity and charitable support through the Lending Hand Foundation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Traditional personal installment loans\nTax preparation services\nRefund advance loans offered at participating locations through Pathward, N.A.\nSecurity Finance Mobile App\nSecurity Finance Customer Web Portal\nConsumer financial education resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Installment loans use set terms and equal monthly payments, with no balloon payments or prepayment penalties. Loan amounts, repayment periods, APRs, fees, and total costs vary by state, loan amount, underwriting, and applicable products. Tax preparation pricing and promotions vary by service and location.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumer financial services, installment lending, tax preparation, and financial education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and households seeking personal installment loans for unexpected expenses, repairs, medical or dental bills, debt consolidation, seasonal expenses, and other personal needs, including people with less-than-perfect credit; individuals seeking tax preparation services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers who need a small personal installment loan with fixed monthly payments and branch-based support, or individuals seeking accessible tax preparation assistance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Unexpected expenses\nDebt consolidation\nMedical, dental, or vision expenses\nHome improvement, HVAC, appliance, or auto repairs\nFurniture purchases\nMoving costs\nFuneral costs\nVacation and seasonal expenses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a personal installment loan with a set term and equal monthly payments\nSupport for customers with less-than-perfect or limited credit histories\nAbility to make payments through multiple channels\nAccount and balance management through digital tools\nAssistance filing taxes and understanding tax deductions\nImproved access to consumer financial education and credit-report resources\nPersonalized, respectful support from local branch teams","source_type":"1p_website","source_label":"Brand's website","source_url":"https://securityfinance.com","updated_at":"2026-11-06T22:10:39.868908+00:00"}]}],"last_refreshed_at":"2026-11-06T22:10:39.877134+00:00","last_changed_at":"2026-11-06T22:10:39.886903+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4496e6a5-a329-42ee-8425-f937276930fc"}