{"name":"SecurityNational Mortgage Company","domain":"snmc.com","url":"https://optimly.ai/brand/securitynational-mortgage-company","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"SecurityNational Mortgage Company is a full-service mortgage lender helping homebuyers navigate the home loan and homeownership process.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"description","label":"Description","shape":"text","content":"SecurityNational Mortgage Company provides mortgage lending services, loan products, professional guidance, educational resources, local loan officers, and digital tools for people buying homes. The company states it has over 50 years of experience and is backed by publicly traded parent company Security National Financial (NASDAQ: SNFCA).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To guide homebuyers through the mortgage process and help them achieve homeownership with tailored loan options, professional service, and reliable support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Scott Quist, Chairman of the Board of Directors; Andrew Quist, Chief Executive Officer & President; Joel Harward, Senior Vice President; Jacob Banks, Chief Financial Officer; Kirsten Simmons, Vice President, Operations; Michael Muirbrook, Vice President, Audit & Servicing; Mike Brumble, Vice President, Risk Management; Tim Yates, Vice President, Capital Markets. Executive Regional Managers: Cristie North, Svetlana Marinkovic, David Pettitt, and Troy Mannella.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://snmc.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, supportive, approachable, reassuring, and educational, using neighborhood and journey-oriented language to make mortgage lending feel accessible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"SecurityNational Mortgage Company is backed by Security National Financial, its publicly traded parent company listed on NASDAQ as SNFCA.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps prospective homebuyers understand and complete the mortgage process, choose suitable loan options, obtain financing, manage documentation, and navigate toward a smooth closing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Mortgage lending and home loan financing\nPersonal loan application assistance in person, by phone, online, and through a mobile app\nLoan guidance and education for informed decisions\nIn-house loan processing and underwriting\nPrequalification and loan scenario calculation\nSecure document scanning and uploading through SNapp Home\nLoan officer and branch support\nMortgage process communication and status updates through SNapp Home","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Mortgage loan products\nSNEquity exclusive HELOC program\nSNapp Home mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The company states that it offers competitive interest rates, but no specific pricing is provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mortgage lending and residential home financing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Homebuyers, including first-time buyers, repeat buyers, families, and individuals seeking residential mortgage financing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families looking to purchase a home and seeking personalized mortgage guidance, loan options, local lending expertise, and support through closing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"First-time home purchase\nResidential home purchase financing\nGetting pre-approved or prequalified for a mortgage\nComparing loan options for a specific financial situation\nManaging a mortgage application digitally\nSecurely uploading loan documents\nCalculating loan scenarios\nReceiving updates and communicating with a loan officer","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Guidance through the mortgage process from application to closing\nA loan option tailored to the customer's financial situation\nA more informed home-buying decision\nA fast and reliable loan experience supported by in-house processing and underwriting\nFewer surprises at closing\nDigital convenience for document submission and loan communication\nProgress toward homeownership","source_type":"1p_website","source_label":"Brand's website","source_url":"https://snmc.com","updated_at":"2026-11-07T07:03:33.911872+00:00"}]}],"last_refreshed_at":"2026-11-07T07:03:33.933807+00:00","last_changed_at":"2026-11-07T07:03:33.955991+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ff04d466-58db-4039-a3e2-3875b38e9dcf"}