{
  "slug": "sedo-com",
  "name": "Sedo Com",
  "description": "Sedo is the world's largest domain name marketplace, providing services for buying, selling, and parking domain names, alongside domain brokerage and acquisition services for individuals and businesses globally.",
  "url": "https://optimly.ai/brand/sedo-com",
  "websiteUrl": "https://sedo.com/",
  "logoUrl": "https://logo.clearbit.com/sedo.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Domain Name Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T16:12:09.957Z",
  "verifiedVitals": {
    "website": "https://sedo.com",
    "category": "Domain Name Marketplace",
    "what_it_does": "Sedo-com operates as a global online marketplace for buying, selling, and parking internet domain names. It facilitates domain acquisition for companies and startups, brand protection, and investment in valuable domain names. For sellers, it provides a platform to monetize unused web addresses, offers domain brokerage services for premium domains, and supports the launch of new domain extensions.",
    "primary_audience": "Domain Buyers (companies, startups, investors, and those building an online presence or running marketing campaigns) and Domain Sellers (individuals and businesses looking to sell or monetize their domain portfolios).",
    "core_product": "Domain names, domain brokerage services, and domain parking services.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Domains can be purchased at a fixed price, through auctions, or via anonymous negotiations. Domain prices start at USD 20, with many selling for less than USD 2,500. Sedo facilitates secure payment processes and domain transfers, implying transactional fees or commissions on sales."
    },
    "parent_ownership": "Sedo has been a member of United Internet AG since 2001. It was part of IONOS Group SE (which is part of United Internet) and was put up for sale by IONOS in late 2025, with a sale aiming to close by Q3 2026. As of August 2026, a new buyer has not been publicly confirmed.",
    "named_competitors": [
      "Escrow.com",
      "Domain Holdings",
      "Namecheap",
      "NameJet",
      "DomainSherpa",
      "Domain Guardians",
      "Afternic.com",
      "Dynadot.com",
      "GoDaddy.com",
      "Namebio.com",
      "DNSimple",
      "Uniregistry",
      "Sav"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Finding the perfect web address",
      "earning money from unused domains",
      "acquiring domains for brand protection",
      "investing in valuable domain names",
      "marketing and campaign domain acquisition",
      "needing assistance with domain negotiation due to time constraints or language barriers"
    ],
    "solutionIntents": [
      "Domain acquisition through marketplace or brokerage",
      "domain monetization via parking",
      "secure domain transactions and transfers",
      "expert consultation on domain strategy",
      "anonymous domain negotiations"
    ],
    "evaluationIntents": [
      "Assessing market trends and domain value",
      "evaluating security of domain transactions",
      "comparing domain pricing models (fixed, auction, negotiate)",
      "seeking professional domain brokerage support",
      "reviewing success stories and case studies for domain acquisition"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787912944341
}