{"name":"Sekonda Watches","domain":"sekonda.co.uk","url":"https://optimly.ai/brand/sekonda-watches","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"British-designed watches and smart wearables for men and women, offering stylish designs at accessible prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sekonda Watches is a British-designed watch brand established since 1966. It sells men's watches, ladies' watches, sparkle watches and feature-packed smart watches, with the stated aim that great-quality watches should not come with a great big price tag.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide great-quality, stylish watches without a high price tag.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sekonda.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Accessible, stylish, upbeat and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1966","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides affordable, stylish timepieces and smart wearables for everyday use, personal style and gifting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing British-designed men's and ladies' watches\nOffering classic, dress and athleisure watch styles\nDeveloping feature-packed smart watches\nOffering smart rings and wearable accessories\nOnline retail with free delivery over £40\nProviding a 2-year guarantee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Men's watches\nLadies' watches\nSparkle watches\nClassic watches\nDress watches\nAthleisure watches\nSmart watches\nSmart rings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site displays product RRPs including £44.99, £49.99, £54.99, £74.99 and £89.99. Free delivery is offered on orders over £40.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Watches, fashion accessories and smart wearables.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for men's watches, ladies' watches, smart watches and related wearables, including customers seeking everyday, dress, athleisure or gifting options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Price-conscious consumers who want stylish, British-designed watches or smart wearables for everyday wear, outfits, gifting or activity tracking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday timekeeping\nStyling outfits with watches\nGifting\nBuying men's or ladies' watches\nTracking basic daily exercise and activity with smart wearables\nReplacing or purchasing watch straps","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to stylish watch designs at accessible prices\nA choice of classic, dress and athleisure styles\nSmart features designed to help keep users moving\nFree delivery on orders over £40\nTwo-year product guarantee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sekonda.co.uk","updated_at":"2026-11-07T05:35:20.636217+00:00"}]}],"last_refreshed_at":"2026-11-07T05:35:21.050968+00:00","last_changed_at":"2026-11-07T05:35:21.131922+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2420923a-026b-48e5-bf15-7588925dfb55"}