{
  "slug": "selamat",
  "name": "Selamat (Woven)",
  "description": "Selamat (operating as Woven) is a furniture and decor brand specializing in nature-inspired designs, including 'everyday heirloom' pieces. The company serves both direct-to-consumer and professional segments through dedicated Trade and Wholesale programs.",
  "url": "https://optimly.ai/brand/selamat",
  "websiteUrl": "https://selamatdesigns.com/",
  "logoUrl": "https://logo.clearbit.com/selamatdesigns.com",
  "baiScore": 52,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Home & Furnishings",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:04:10.011Z",
  "verifiedVitals": {
    "website": "https://selamatdesigns.com",
    "founded": "1988 (documented in industry records, not on homepage)",
    "headquarters": "San Francisco, CA (documented in industry records, not on homepage)",
    "pricing_model": "Retail with tiered discounts for Trade and Wholesale; 15% registration discount.",
    "core_products": "Living room furniture, coffee tables, dining chairs, outdoor furniture, and home decor.",
    "key_differentiator": "Combining artisanal, nature-inspired textures with a robust B2B trade program focus.",
    "target_markets": "Interior designers, boutique retailers, and upscale residential consumers looking for nature-inspired decor.",
    "employee_count": "11-50 (estimated)",
    "funding_stage": "Privately Held",
    "subcategory": "Furniture & Home Decor"
  },
  "intentTags": {
    "problemIntents": [
      "Big Box Retailers: Buying mass-produced furniture from big-box retailers like IKEA or West Elm.",
      "Local Artisans: Sourcing unique, natural-material pieces from local artisans or independent furniture makers.",
      "Interior Design Agencies: Hiring interior designers to source custom, high-end pieces not available to the general public."
    ],
    "solutionIntents": [
      "nature inspired furniture trade program",
      "artisanal woven furniture wholesale",
      "eco-friendly coffee tables luxury",
      "designer outdoor chairs natural materials",
      "where to buy Gabrella coffee table"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1786508155073
}