{
  "slug": "self-id-inc",
  "name": "SELF ID, Inc.",
  "description": "SELF® is a platform that solves online identity by enabling secure data co-ownership for individuals, data providers, and businesses. It aims to eliminate the risks of centralized identity, restore control to users through a non-custodial wallet, and provide businesses with infrastructure to cut costs and risks associated with storing sensitive data. It uses W3C-compliant DIDs and Verifiable Credentials to support KYC, AML, and more across industries.",
  "url": "https://optimly.ai/brand/self-id-inc",
  "websiteUrl": "https://selfid.com/",
  "logoUrl": "https://logo.clearbit.com/selfid.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Decentralized Identity Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-15T23:22:04.287Z",
  "verifiedVitals": {
    "website": "https://selfid.com",
    "category": "Decentralized Identity Solutions",
    "what_it_does": "SELF® is a platform that addresses online identity by enabling secure data co-ownership for individuals, data providers, and businesses. It aims to eliminate the risks associated with centralized identity, restore control of identity to users through a non-custodial wallet, and provide businesses with infrastructure that reduces costs and risks through instant, privacy-preserving verification without storing sensitive data. The platform supports W3C-compliant DIDs and Verifiable Credentials for various applications like KYC and AML.",
    "primary_audience": "Individuals, data providers, and businesses seeking secure and user-controlled digital identity solutions.",
    "core_product": "The SELF® App, a self-controlled identity wallet for managing Decentralized Identifiers (DIDs) and Verifiable Credentials, and Connect Your SELF™ (CYS), a passwordless authentication protocol for login and identity verification.",
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789906054964
}