# SELF ID, Inc. > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 15, 2026. > SELF® is a platform that solves online identity by enabling secure data co-ownership for individuals, data providers, and businesses. It aims to eliminate the risks of centralized identity, restore control to users through a non-custodial wallet, and provide businesses with infrastructure to cut costs and risks associated with storing sensitive data. It uses W3C-compliant DIDs and Verifiable Credentials to support KYC, AML, and more across industries. - Business Profile: https://optimly.ai/brand/self-id-inc - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://selfid.com/ - Logo: https://logo.clearbit.com/selfid.com - Slug: self-id-inc - Brand Authority Index tier: Emerging - Category: Decentralized Identity Platforms - Last Analyzed: September 15, 2026