{
  "slug": "self-magazine-conde-nast",
  "name": "self-magazine-conde-nast",
  "description": "SELF is a digital magazine focused on empowering individuals to live healthier, happier lives by providing expert-backed content on fitness, nutrition, mental health, beauty, relationships, and general well-being.",
  "url": "https://optimly.ai/brand/self-magazine-conde-nast",
  "websiteUrl": "https://self.com/",
  "logoUrl": "https://logo.clearbit.com/self.com",
  "baiScore": 35,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Consumer Digital & Print Publishing",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T05:26:46.064Z",
  "verifiedVitals": {
    "website": "https://self.com",
    "category": "Health and Wellness Publication",
    "what_it_does": "SELF is an online publication that provides articles, videos, and guides on health, fitness, nutrition, beauty, and lifestyle topics to empower its readers to live healthier lives.",
    "primary_audience": "Individuals, primarily women, interested in health, fitness, and lifestyle.",
    "core_product": "Digital content including articles, videos, and workout plans focused on health and wellness.",
    "pricing_model": {
      "kind": "free",
      "detail": "All content on the official website appears to be freely accessible."
    },
    "parent_ownership": "Condé Nast",
    "named_competitors": [
      "Women's Health Magazine",
      "Healthline",
      "MindBodyGreen"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790106886701
}