# Selfr > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/selfr - **Dataset:** https://optimly.ai/brand/selfr.json - **Markdown:** https://optimly.ai/brand/selfr/llms.txt - **Official website:** https://selfr.ai - **Slug:** selfr - **Categories:** data-analytics-business-intelligence ## Overview - **Tagline:** The first AI model (ZH-1) that cannot hallucinate by design, utilizing a non-autoregressive architecture that is transparent, 100% controllable, consistent, cautious, and stable, unlike traditional LLMs. Source: Brand's website (https://selfr.ai) · 2026-10-04 - **Description:** Selfr is the first analytics agent powered by a new non-autoregressive architecture (not LLMs) that cannot hallucinate by design. It delivers factual answers that never need second-guessing. Source: Brand's website (https://selfr.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - Selfr AI analytics solution - powered by the proprietary ZH-1 non-autoregressive AI model - offering self-served analytics - customer-facing AI features - and agentic workflows. Source: Brand's website (https://selfr.ai) · 2026-10-04 - **Pricing:** Not specified Source: Brand's website (https://selfr.ai) · 2026-10-04 ## Audience - **Target industry:** Businesses building AI features for truly autonomous use cases that require reliable database querying, empowering non-technical users with self-served analytics, and integrating AI-powered features into customer products. Source: Brand's website (https://selfr.ai) · 2026-10-04 Page last updated 2026-10-04.