{
  "slug": "selfridges-co",
  "name": "selfridges-co",
  "description": "Selfridges & Co is a high-end department store offering a curated selection of luxury fashion, beauty products, accessories, and home goods from leading international brands. It provides both in-store and online shopping experiences, including exclusive collections and a loyalty program.",
  "url": "https://optimly.ai/brand/selfridges-co",
  "websiteUrl": "https://selfridges.com/",
  "logoUrl": "https://logo.clearbit.com/selfridges.com",
  "baiScore": 22.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Department Stores",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T15:49:57.019Z",
  "verifiedVitals": {
    "website": "https://selfridges.com",
    "named_competitors": [
      "Harrods",
      "Harvey Nichols",
      "Liberty London",
      "Fortnum & Mason",
      "John Lewis & Partners",
      "Burberry",
      "Net-a-Porter"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789903890716
}