{
  "slug": "selkie",
  "name": "selkie",
  "description": "Selkie offers a 3-minute hair repair treatment formulated with an antioxidant-rich Nangia Oil Complex, designed to revive damaged, tired, or frizzy hair, making it smooth, shiny, and vibrant. The product is silicone-free, paraben-free, and sulfate-free.",
  "url": "https://optimly.ai/brand/selkie",
  "websiteUrl": "https://selkie.com/",
  "logoUrl": "https://logo.clearbit.com/selkie.com",
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  "bai_tier_status": "active",
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  "archetype": null,
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  "category": "Haircare",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T10:46:35.171Z",
  "verifiedVitals": {
    "website": "https://selkie.com",
    "category": "Hair Care",
    "what_it_does": "Selkie provides a 3-minute hair repair treatment designed to revive damaged, tired, or frizzy hair, restoring it to a lustrous and shiny state. The product is formulated with an antioxidant-rich Nangia Oil Complex and is free of silicones, parabens, and sulfates.",
    "primary_audience": "Individuals seeking to repair damaged, tired, or frizzy hair.",
    "core_product": "Selkie 3-minute hair repair treatment",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase the Selkie 3-minute hair repair treatment."
    }
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  "timestamp": 1789855837869
}