{
  "slug": "selly-oak-wolseley",
  "name": "selly-oak-wolseley",
  "description": "Selly Oak Wolseley is a branch of Wolseley UK, a prominent distributor of plumbing, heating, and construction materials. This specific location serves the trades and public in the Selly Oak area of Birmingham, UK, providing a wide range of products for residential and commercial projects.",
  "url": "https://optimly.ai/brand/selly-oak-wolseley",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://selly-oak-wolseley.com",
  "baiScore": 29,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Misread",
  "archetype_status": "active",
  "category": "Building Materials Distribution",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:03:16.387Z",
  "verifiedVitals": {
    "website": "https://www.wolseley.co.uk/branch/selly-oak",
    "founded": "Unknown for this specific branch",
    "headquarters": "Selly Oak, Birmingham, UK",
    "pricing_model": "Trade account pricing, cash sales, and potential retail pricing.",
    "core_products": "Plumbing systems, heating solutions, bathrooms, and general building materials.",
    "key_differentiator": "Part of a national network providing consistent product availability and service, combined with local stock and knowledgeable staff.",
    "target_markets": "Professional plumbers, HVAC engineers, builders, contractors, and DIY enthusiasts in the Selly Oak and greater Birmingham area.",
    "employee_count": "Unknown, typically a small team for a branch location.",
    "funding_stage": "N/A (part of a large, established corporation)",
    "subcategory": "Plumbing & Heating Supplies"
  },
  "intentTags": {
    "problemIntents": [
      "Direct Branch Visit or Call: Customers rely on physically visiting the Selly Oak branch or calling them directly for specific stock inquiries, advice, or to check local promotions, bypassing online se",
      "Maintain current digital presence: The branch continues to operate with its existing limited online presence, relying on the overall Wolseley brand recognition and local word-of-mouth for customer acq"
    ],
    "solutionIntents": [
      "Selly Oak Wolseley opening times",
      "Wolseley Birmingham Selly Oak products",
      "Selly Oak plumbing supplies",
      "Wolseley UK Website & App: Users primarily interact with the main Wolseley UK website or mobile app to search for products, manage trade accounts, or find general branch information, rather than a ded"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1784939756843
}