{"name":"Semcasting","domain":"semcasting.com","url":"https://optimly.ai/brand/semcasting","is_claimed":false,"categories":["marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Offers deterministic, cookieless identity resolution with 98% accuracy and an average 85%+ match rate. It stands out by providing closed-loop measurement that connects every ad impression to real business outcomes, unlike competitors who often stop at activation. Emphasizes privacy compliance (SOC 2 Type II, GDPR, CCPA, HIPAA).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semcasting.com","updated_at":"2026-10-04T00:05:49.042000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Semcasting provides a deterministic, privacy-safe identity resolution platform that connects first-party data to real people across digital channels. It offers data enhancement, omnichannel audience activation, and closed-loop measurement to prove campaign ROI, operating cookielessly with high accuracy and compliance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semcasting.com","updated_at":"2026-10-04T00:05:49.042000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"A unified platform for deterministic identity resolution\ndata enhancement\nomnichannel audience activation\nand closed-loop campaign measurement. Key products include Audience Designer\nID ToolBox\nIDX\nand Pipeline.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semcasting.com","updated_at":"2026-10-04T00:05:49.042000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly detailed, but emphasizes no minimum spend for activation and same-day onboarding.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semcasting.com","updated_at":"2026-10-04T00:05:49.042000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Marketers and advertisers in sectors such as B2B/ABM, Political, Healthcare & Pharma, Financial Services, Retail & E-Commerce, and Higher Education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semcasting.com","updated_at":"2026-10-04T00:05:49.042000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"LiveRamp"},{"url":null,"name":"Acxiom"},{"url":null,"name":"Experian"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://semcasting.com","updated_at":"2026-10-04T00:05:49.042000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:49.042000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=semcasting"}