{"name":"Semichem","domain":"semichem.co.uk","url":"https://optimly.ai/brand/semichem","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A value-driven retailer offering health and beauty, household, food and fragrance products through stores across Scotland, Northern Ireland and North East England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"description","label":"Description","shape":"text","content":"Semichem is a value-driven high-street and shopping-centre retailer with stores throughout Scotland, Northern Ireland and the North East of England. It offers health and beauty, household, food, fragrance, toys and stocking-filler products, alongside promotions and selected online ordering through Snappy Shopper.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://semichem.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, friendly and value-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1980s","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by Scotmid Cooperative since 1995.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to affordable everyday health, beauty, household, food and fragrance products through local stores and promotional offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail stores in shopping centres and traditional high streets\nHealth and beauty retail\nHousehold product retail\nFood and fragrance retail\nPromotional offers and seasonal gift guides\nStore locator\nSelected online ordering through Snappy Shopper","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Health and beauty products\nHousehold products\nFood\nFragrance\nToys\nStocking fillers\nGift products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-driven retail with promotional deals and discounts; specific offers vary by product and availability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Discount and value retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local shoppers and consumers in Scotland, Northern Ireland and the North East of England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking value on health, beauty, household, food, fragrance, toy and gift products from local retail stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for everyday health and beauty products\nBuying household cleaning and home-care products\nPurchasing food and fragrance products\nFinding local store offers and seasonal deals\nShopping for toys, gifts and stocking fillers\nOrdering selected products through Snappy Shopper","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to value-focused products and promotions\nConvenient local shopping through nearby stores\nAccess to seasonal gift ideas and offers\nAbility to locate the nearest Semichem store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://semichem.co.uk","updated_at":"2026-11-08T01:58:47.662199+00:00"}]}],"last_refreshed_at":"2026-11-08T01:58:47.672443+00:00","last_changed_at":"2026-11-08T01:58:47.679256+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a8bf7c55-dc91-4bf5-a9e5-6a763c845533"}