# SENDO > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/sendo - **Dataset:** https://optimly.ai/brand/sendo.json - **Markdown:** https://optimly.ai/brand/sendo/llms.txt - **Official website:** https://sendo.co.jp - **Slug:** sendo - **Categories:** retail-ecommerce ## Overview - **Tagline:** SENDO is a Japanese regional food supermarket and drugstore operator serving customers in Chiba Prefecture. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Description:** 株式会社せんどう operates food supermarkets and a drugstore, with a focus on quality, freshness, affordable prices, cleanliness, and customer service. The company operates 24 supermarkets and one drugstore. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 ## Identity - **Mission:** To contribute to the richer food lives of regional customers by providing quality, fresh, and affordable food and serving customers with care. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Founders & leadership:** Representative Director: Mitsuo Ozawa (小澤三夫). Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Website:** https://sendo.co.jp Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Voice & tone:** Community-focused, customer-oriented, practical, and value-conscious. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Founded:** July 4, 1969 (Shōwa 44). Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Headquarters:** 828 Yahata, Ichihara City, Chiba Prefecture, Japan. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 ## Offerings - **Problem solved:** Provides local communities with convenient access to quality, fresh, and affordable food and everyday necessities. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Core capabilities:** - Food supermarket operations - Fresh food retail - Drugstore operations - Private and prepared food offerings - In-store reservations for event and seasonal foods - Regional store operations in Chiba Prefecture - Online retail through the Sendo net shop Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Products / SKUs:** - Fresh foods - Food and grocery products - Prepared foods and party menus - Seasonal products including osechi and Christmas cakes - Gift selections featuring Chiba products - Drugstore products Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Pricing:** The company emphasizes affordable pricing and controlling prices through operational strength and know-how; no specific prices are stated. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 ## Audience - **Target industry:** Food retail and drugstore retail. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Customer base:** Regional consumers and households, primarily in Chiba Prefecture. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Ideal customer profile:** Consumers and households in Chiba Prefecture seeking fresh, quality, and affordable groceries and everyday products. Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Use cases:** - Routine grocery shopping - Purchasing fresh food and prepared foods - Ordering seasonal osechi and Christmas products - Arranging food for parties, neighborhood gatherings, and commemorative occasions - Buying gifts and regional Chiba products - Purchasing everyday goods from a drugstore Source: Brand's website (https://sendo.co.jp) · 2026-11-07 - **Customer outcomes:** - Access to quality and fresh food - Affordable grocery shopping - Convenient access to seasonal and event-related food reservations - A clean and comfortable shopping experience - Support for a richer regional food lifestyle Source: Brand's website (https://sendo.co.jp) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.